Willy Gissen

Eight Ways to Become More Efficient

1. Wake up early and exercise. The saying, “Early to bed, early to rise, makes a man healthy, wealthy and wise," really is true. You can get a lot done early in the morning when the phone isn’t ringing, and there are a minimum of distractions. Exercis... Read >

Eight Ways to Motivate Your Clients, Your Vendors and Yourself

1. Learn how to handle money in a trusting manner. For small-to-medium jobs, I like to pay my vendors in advance. After receiving the full check in the mail, they become more conscientious, more willing to please, and they appreciate the confidence an... Read >

Eight Benchmarks to Measure Online Progress

As public relations expands into the three key areas of social media, search engine marketing and web site development, and, as many clients become overwhelmed by the fast-paced changes in all these areas, the measurement of progress has become imperative... Read >

Eight Ways to Keep Your Clients Happy

Obtaining clients is not an easy task, especially in today’s economy. Keeping them happy and continually renewing your monthly retainer (or other billing method) may be even harder. The client/consultant relationship is an unusual one in the business w... Read >

Eight Advanced Twitter Programs

More than any other social media site, a plethora of programs have sprung up to support Twitter, and they are constantly evolving. Social media professionals and businesses exploring publicity in the online world (and every one should) need to keep up-to-... Read >

Eight Pointers on Using Images in Public Relations

Public relations, both traditional and online, is focused on creating content. However, to achieve its full effect, that content must be accompanied in a suitable and convincing way with images. Of course, some image elements must be created by a professi... Read >

Eight Uses for Google’s Webmaster Tools

A lot of people know about Google Analytics, but Google's other major web-site support program, Webmaster Tools, can be even more useful. Despite the intimidating name, Google's Webmaster Tools is a user-friendly program designed to look at your web site'... Read >

Eight Steps for New Entrepreneurs to Obtain a Client

Converting a prospect to a client can become a daunting process, especially for a new entrepreneur. The prospect can bombard you with demands, try to get as much free information as possible, or just waste your time. Here are some elementary steps I devel... Read >

Eight Pointers on Facebook for Business

Facebook has changed since its introduction as a social network for teenagers. It has been adapted by business executives and added several new features aimed at a corporate audience. Facebook is important because of the sheer number of people involve... Read >

Eight Steps to Get Started with Twitter

Twitter has pretty much settled into the American culture, and most people who are going to use it have already signed up and are tweeting away. However, in the off chance there's still someone yearning for Twitter but left behind, here are eight steps... Read >

10 Essential Components of an Online PR Program

A comprehensive online PR program, especially in light of the fast-moving developments of the past two years, now includes a wide range of components, each essential to a company's ultimate success with high-level, demanding clients. Here is a list of 10 ... Read >

10 Tips on Email Marketing

After attending an email marketing conference sponsored by Constant Contact, I was introduced to several valuable rules and amazing online resources. They include: 1. The ability to match any color on the web by using Color Cop. This program lets y... Read >

10 Tips on Computer Maintenance and Security

Your computer system is one of the most crucial and fundamental tools for your business' survival and productivity. Here are 10 simple steps to prolong your computer's life and security. 1. Install anti-virus software that provides an automatic update ... Read >

10 Steps to More Effective Time Management

The workaholic view of time management enables the addition of new clients, catching up on your to-do list; finishing back reading and learning about new developments in your industry. Properly viewed, however, time management lets you work productively s... Read >

How to Implement a Red Flag Policy

As of November 1, 2009, all creditors will be required to implement an identity theft policy, a.k.a., a Red Flag Policy. While it may seem burdensome, doing so is relatively easy. Here are five keys to enacting compliant regulations: 1. Evaluate your... Read >